The Market Orientation of Coca-Cola Essay -- Business Management Studi

The Market Orientation of Coca-ColaI had researched the information by contacting the Coca-Colascustomer service help-line for an information pack and by contactingThe Coca-Cola Companys Industry and Consumer Affairs police officer (AlnekaWarren) by email. I have also visited the Business library for raise information relating to Coca-Cola and usedvarious textbooks and various web sites from the internet.The two selling drutherss are1. Product orientation course2. Market orientationProduct orientationThis can be defined as An approach to business which places the main(prenominal)focus of attention upon the production process and the product itself(Needham & Dransfield 1995).Market orientationMarket orientation is defined by Ian Chambers as A marketorientated business is one which continually identifies, reviews andanalyses consumers needs.Market orientation is reflected on the Coca-Cola Companys billingstatementConsumer demand drives everything we do. Another brief from their mission statement includes We will serve consumers a broad selectionof the nonalcoholic ready-to-drink beverages they want to drinkthroughout the day.Coca-Coca has an action orientation, instead of hold for changeto happen it is at the leading edge, driving action forward.FindingsA market orientated organisation like Coca-Cola would? Know what its customers, consumer, client needs. As they know peoplelike Coca-Cola and want it available to them.? Understand ...