BlackBerry Company Essay

1. ABOUT THE COMPANY berry is a line of Smartphones genuine by the Canadian company called Research In Motion (RIM). They integrate mobile email service and typical applications like minimal brain dysfunctionress book, calendar, task list, memoranda pad etc., as well as telephone capabilities on newer models. It is primarily known for its QWERTY keyboard, and for its ability to send and receive e-mails from the same network, making it easier for businesses to communicate continuously with not restraints. The first BlackBerry was released in 1995 in Canada. The best known BlackBerry was released in 2002, which supported push e-mail, mobile telephone, text messaging, Internet faxing, web browsing, and other wireless information services. Currently, the most widely sold is the Blackberry Bold 9700. BlackBerry devices are currently very popular in the commercial grocery store in Latin America. The strategy that Blackberry used was to incorporate to their phones a BlackBerry Messeng er that is an instant messaging application exclusively for them. The BBM allows users to blurt with their Blackberry contacts and also can create groups among family,friends, or colleagues to share files, photos, music, messages. Thanks to the connected applications, BBM users can share everything you submit on your Smartphone. The BBM provides an opportunity to communicate instantaneously and can see clearly that the recipient of your message was received, read, and when they are answering. It works via a PIN code and can be customized with a profile picture, add a sentence, or even show the users music.2 REASONS WHY BLACKBERRY WAS SUCCESSFULThe success of BlackBerry was for the following reasonsAn innovative product with an accessible valuePartnerships with brands (BBVA, DIRECTV)Ethical business2.1. AN INNOVATIVE PRODUCT WITH AN ACCESSIBLE PRICEBlackberry was successful by being an innovative product for umpteen applications that integrates the cell phone. Because of these singular features, consumers had the opportunity to buy the product with many payment options.2.2. PARTNERSHIPS WITH BRANDS (BBVA, DIRECTV)BBVABBVA say Security is a must. We are a bank and the BlackBerry solution is very safe. BenefitsThe BlackBerry solution has integrated BBVAs workflows and processes resulting in a 25% reduction in time taken to complete these activities The high level of security has enabled BBVA to justify the mobilization of its processes BlackBerry smartphones have been integrated into every aspect of BBVAs employees working lives, helping them to manage tasks and duties while working remotelyDIRECTVWith the DIRECTV Mvil application, we have more ways for our customers to communicate with us, which means happier customers and it gives us the opportunity to drive our gross revenue. BenefitsDIRECTV created a custom application called DIRECTV Mvil, designed to offer subscribers in genus Argentina access to DIRECTV services from their smartphones and tablets, i ncluding BlackBerry smartphones with operating system 5.0and above and BlackBerry PlayBook tablets. The latest release of DIRECTV Mvil also runs on BlackBerry PlayBook tablets, allowing users to record their favorite(a) TV shows even when away from home, browse through movies and view trailers.2.3. ETHICAL BUSINESSBlackBerry has programs which present several opportunities to support communities through fundraising drives and volunteering. BlackBerry donated to 294 organizations some the world.3. REASONS WHY BLACKBERRY DECLINED IN THE MARKETLaying Off employees due to financial problems of the company New CompetitionBad Application of marketing3.1 EMPLOYEESThe Canadian company Research In Motion (RIM), will eliminate 2,000 employees worldwide, which is more than 10% of total workers, to cut costs. RIM has suffered a loss in the market due to competition from Apple and Googles android system. Between February and May this year, the BlackBerry market share fell by 24.7% as oppose d to Android and iPhone which grew by 5% and 27%.3.2. COMPETITIONThe primary competitors of the BlackBerry are the Android and the Apple iPhone. For a number of years, the BlackBerry was the leading Smartphone in many markets, particularly the United States. The arrival of the Apple iPhone and the Googles Android platform, caused a slowdown in BlackBerry growth and a decline in sales in some markets, most notably the United States. This has led to negative media and analyst sentiment over the companys ability to continue as an independent company. BlackBerry has managed to maintain significant positions in many markets, strengthened by a large user base, cost effective phones and plans, and a growth smartphone market globally.4. SOLUTIONS4.1 BLACKBERRY SOLUTIONBlackberry 10 is the solution to RIMs declining market share, turning the company around to once again depart a player of significance in the smartphone market.The main characteristics of the BlackBerry 10You can access eve rything by means of a swipe.It enables the smooth transitioning between apps, without having to bring out an app entirely. BlackBerry Hub displays all of your communication (mails, messages, tweets, linked-in updates, and so on). When youre in an app, you can access all of the options of that app by moving your hand top to bottom, again startle outside of the screen.4.2. POSSIBLE SOLUTIONSThey should also consider partnering with other companiesMake a better marketing of the new productsMotivate employees to internal customer loyalty participate to the market with a new name and with a better product